Calculates advertising CPM, CPC, and conversion rate metrics.
The marketing metrics calculator computes CPM (cost per thousand impressions), CPC (cost per click), CTR (click-through rate), conversion rate, and cost per conversion from campaign data.
CPM = (Spend / Impressions) × 1,000 CPC = Spend / Clicks CTR = (Clicks / Impressions) × 100% Conversion rate = (Conversions / Clicks) × 100% Cost per conversion = Spend / Conversions
Spend $500, impressions 200,000, clicks 1,000, conversions 25. CPM = $2.50. CPC = $0.50. CTR = 0.5%. CR = 2.5%. Cost per conversion = $20.
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